Shift Student Club

A student club for people who want to build games, and for the industry people they want to meet.

YEAR

2025

DURATION

2 weeks

SCOPE

Brand identity, social, AI images

INDUSTRY

Gaming

WHERE IT STOOD

A student club for anyone who wants to build games, from any side: business, music, level design, anything.

WHAT WAS OFF

Two audiences with very different expectations: students who want to build games, and industry people, from sponsors to investors in gaming.

WHAT I SAW

To reach both, it couldn't be boring, and it couldn't fall into gaming clichés like neon, rainbows and angular fonts.

WHAT I BUILT

A minimal identity, and AI-generated pixel-art visuals for social. The club went on to host panels with Gigi Levi Weiss and Supercell team lead Maya Horfree.

Shift Instagram post for a club meetup, "Business in Gaming", next to a pixel-art castle

Shift Instagram story for the same meetup, with a pixel-art castle and mountains

WHAT WAS DELIVERED

Logo and wordmark

Pixel-art image style, AI-generated

Instagram post template

Instagram story template

NEXT PROJECT

O Studios

Brand identity, social

CONTACT

Show me what you’re building.

Tell me about the business

Or email me directly

Adam T.

SITE

CONTACT