Shift Student Club

Shift needed to impress both gamers and sponsors. Two audiences with very different expectations. I built a system that speaks both languages: a minimal identity that doesn't shout "gaming," and AI-generated pixel-art visuals that keep social content consistent and scalable without a designer on call. The club went on to host panels with Gigi Levi Weiss and Supercell team lead Maya Horfree, the kind of credibility that requires a brand that can hold its own in the room.