CASE STUDY ·
Brand identity, social
O Studios
An indie game studio, starting from nothing, with a brand built around one illustrated world.
YEAR
2026
DURATION
2 weeks
SCOPE
Brand identity, social
INDUSTRY
Gaming

01
WHERE IT STOOD
A new indie game studio with three founders, starting from nothing. They build in genres nobody has properly finished yet.
02
WHAT IT NEEDED
To bring the studio's vision to life, and communicate it visually.
03
WHAT I SAW
What drives the studio is the feeling of getting lost in a game as a kid. If the brand gave people that feeling first, the game wouldn't have to explain it.
04
WHAT I BUILT
One illustrated world: sky, grass and a burst of light, carried by a sparkle mark. Wordmark, icon, colors, type and guidelines, then business cards and social templates.




WHAT WAS DELIVERED
Wordmark and sparkle icon
Color palette and type
Brand guidelines
Illustrated graphic language
Business cards
Social templates
NEXT PROJECT
Brand identity, landing page, email


