CASE STUDY ·

Brand identity, social

O Studios

An indie game studio, starting from nothing, with a brand built around one illustrated world.

YEAR

2026

DURATION

2 weeks

SCOPE

Brand identity, social

INDUSTRY

Gaming

O-Studios logo over a painted sky with a rainbow-edged cloud and tall grass

01

WHERE IT STOOD

A new indie game studio with three founders, starting from nothing. They build in genres nobody has properly finished yet.

02

WHAT IT NEEDED

To bring the studio's vision to life, and communicate it visually.

03

WHAT I SAW

What drives the studio is the feeling of getting lost in a game as a kid. If the brand gave people that feeling first, the game wouldn't have to explain it.

04

WHAT I BUILT

One illustrated world: sky, grass and a burst of light, carried by a sparkle mark. Wordmark, icon, colors, type and guidelines, then business cards and social templates.

O-Studios banners: the logo over painted grass, and the line "Back to Wonder"
O-Studios business cards in English and Japanese, with a QR code, painted clouds and grass
O-Studios Instagram story asking "What's your go-to weapon?" with a poll, over a painted rainbow sky
O-Studios Instagram post: "New Mole Live, Speedy Steve joins ranked today"

WHAT WAS DELIVERED

Wordmark and sparkle icon

Color palette and type

Brand guidelines

Illustrated graphic language

Business cards

Social templates

CONTACT

Show me what you’re building.

Show me what you’re building.