CASE STUDY ·
Brand identity, landing page, email
Lamplight
A self-initiated brand for a cybersecurity startup that doesn't exist.
YEAR
2026
DURATION
One morning
SCOPE
Brand identity, landing page, email
INDUSTRY
Cybersecurity
01
THE BRIEF
A seed-stage cybersecurity startup for small security teams, with a brand that feels calm, not scary.
02
THE GOAL
Leave the category look: dark screens, padlocks, shields. Sell the opposite of fear: someone is on watch.
03
THE HARD PART
Calm is already claimed by bigger names. The difference had to come from the world: a night sea and old charts.
04
WHAT I BUILT
A wordmark and monogram, a landing page hero, and an alert email that reads like good news.
WHAT WAS DELIVERED
Wordmark and monogram
Landing page hero
Alert email
NEXT PROJECT
Brand identity, landing page
